Platinum Plus and DTLR catch up with MIMs to discuss his role in the return of NY hip-hop.

SOHH Exclusive: MIMS Denies Taunting 50 Cent, "I Respect His Work, Ambition & Business Methods"

A few places such as RnBHipHopMusic.com picked up on the initial report that Mims had said some negative comments on 50 Cent. The news source was cited as being WENN (World Entertainment News Network). However, we here at the Microsoft MIMS (unofficial) blog site let that sh!t slide like water since we had a feeling that it was a false report.

It was a matter of time before Mims would reach out to the people over at SOHH.com to clear the air.

"I'm currently overseas in Germany, London and France on a promotional tour for the international release of my album Music Is My Savior," MIMS told SOHH. "It has come to my attention that rumors of me making certain statements about 50 Cent are circulating the internet throughout the US. Basically, without getting into details these statements are false..."

Click here for the full article.

MTV TRL | Interview

http://www.mtv.com/ontv/dyn/trl/interviews.jhtml?interviewId=1559146

MIMS, Music Is My Savior

Alex Macpherson of The Guardian reviews Music Is My Savior.

"Shawn Mims makes the kind of hip-hop that causes purists to wring their hands and complain about how the genre is not what it was. His debut full-length offering is not aimed at those looking for an artist with anything to say. "I can sell a mill sayin' nothin' on a track," he brags, and often it seems as if that is exactly what he is doing. This doesn't matter, though, when he is so adept at producing slick club-bangers: generic, yes, but that is no cause for complaint when the genre is so good. The album is a conveyor belt of minimal 808 beeps and nagging hooks; things only start to drag when Mims tries to get serious. Luckily, that is not often. This Is Why I'm Hot, a song that has taken the US charts by storm this year, is a brilliantly silly novelty; Mims drops a sample of hip-hop from various US locales as he name-checks each area, before launching into an irresistibly dumb chorus: "I'm hot 'cos I'm fly! You ain't 'cos you not!" Elsewhere, there is the usual endearing braggadocio, though presumably no rapper has ever before described themselves as a "very big squirrel" as Mims does on Cop It."

Click here for review.

MIMS Gets A 'Room'

by Antony Bruno, Denver

Capitol Music Group is creating an online video viewing room for rapper MIMS and other artists that will allow multiple fans to view and simultaneously share comments in real time. The label is working with Meebo, an instant-messaging technology firm that creates these "rooms" which fans can access from multiple Web locations.

Fans can add the "rooms" of their favorite artists to the IM buddy list and invite friends to join in and chat while watching the video or other content posted.

The MIMS room will be available from the artist's Web site, MySpace page and on the meebo.com portal. Other artists developing Meebo rooms include Mandy Moore, Katharine McPhee, Kelly Rowland and Korn.

via Billboard.biz

MIMS Earns Virgin Mobile USA Award

"Capitol Records RIAA platinum-certified artist MIMS is presented a special award from Virgin Mobile USA for being the 50-millionth ringtone downloaded by Virgin Mobile customers. Pictured left to right: Ronnie Johnson, Executive Vice President of Capitol Music Group; Anthony Montenegro, Virgin Mobile USA Music & Ringtones Product Manager; MIMS, Lee Trink, President of Capitol Music Group and Dominic Pandiscia, Senior Vice President of Sales, Capitol Music Group. Virgin Mobile USA provides wireless service without annual contracts with more than 4.6 million customers."

'This is Why I'm Hot' is Virgin's 50 Millionth Ringtone Sold Billboard Ringmasters No. 1 Billboard Hot 100 No. 1 and iTunes No. 1 Top Track Has Sold Nearly 2 MILLION Ringtones

NEW YORK, May 17 /PRNewswire/ -- Capitol Records RIAA platinum-certified artist MIMS is being honored by
Virgin Mobile USA with a special award for being the 50-millionth ringtone purchased by Virgin Mobile customers. The milestone was reached earlier this year. Last year, Virgin Mobile customers downloaded 14.8 million ringtones.

The song that reached the milestone threshold was, of course, MIMS's Billboard Hot 100 No. 1 smash "This is Why I'm Hot," which has itself soldmore than 2 million ringtones, 200,000 of which were downloaded by VirginMobile customers, having topped the Billboard Ringmasters chart for two consecutive weeks. The song continues to hold the No. 2 spot on the current Ringmasters chart.

MIMS's single has also taken the national No. 1 position in Canada and Japan. "This is Why I'm Hot" made the fourth-greatest advance to the Billboard Hot 100 No. 1 position in chart history to date, by moving from No. 32 to No. 1 in its sixth week. It held at the chart summit for two consecutive weeks. "This is Why I'm Hot" remains top 20 on the Hot 100, months after its No. 1 peak in March.

MIMS's Capitol Records debut, MUSIC IS MY SAVIOR, released March 27, 2007, debuted on the Billboard R&B/Hip-Hop Albums chart at No. 2, and on the Billboard national Top 200 album sales chart at No. 4.

Washington Heights, New York-born MIMS began DJ-ing in his early teens, and at age 20, appeared in Baby Blue Soundcrew's Much Music Awards Best Video nominee "Love Em All." Last year, his independent release of "This is Why I'm Hot" attracted local New York radio play, and a Capitol Records deal.

Click here for the press release.

This Is Why Rapper MIMS Likes His Tea Hot

Photo by Melissa Hom

Ever since his club banger “This Is Why I’m Hot” went to No. 1, Sean Mims has lived on the road, touring behind his new album, Music Is My Savior. What does he miss the most about his hometown? First off, the habichuela con dulce that push-cart vendors sell in his native Washington Heights. “It’s one of the best things,” he says. “It’s beans and a sweet milk mixed together with cookies. It’s almost like a thick sweet tea.” He didn’t make it uptown when he was in town this week for a show at Avalon, but over a plate of sautéed jumbo shrimp, string beans, and a hot tea at Keens Steakhouse he told us what else he’s been eating.

Click here for the full article. via New York Magazine

Mims: Am I Still Hot?

Quinton Hatfield over at HipHopDX interviews Mims and finds out what's hot!

"Whether you like it or not “This Is Why I’m Hot” was one of the hottest singles to drop in the game lately. Many hip-hop fans that think southern hip-hop is about nothing were very shocked to find the kid behind this song was from New York City. The vibe of the song did seem southern hip-hopish and I’m not saying this is a bad thing. As he claims music is his savior New York rapper Mims is ready to show the game why he’s hot. Representing Manhattan, NY Mims is from a family of Jamaican descent and many don’t know that it was dreams of being a producer that led him into hip-hop. As time went on with producing it was only a matter of time before Mims would find out if he could rhyme.

One thing about Mims though is that he experienced hardships like many emcees who pursue their dreams in hip-hop to better their lives. Losing his mother and father at very young age definitely had to be a blow to this kid's life but through his love for hip-hop, Mims kept at ease to continue his dream. Who says hip-hop doesn’t save lives. Being from New York you know Mims has to have an opinion on the current state of hip-hop in the east coast and he answers to how he felt when many thought he was from down south. With the new album out, Music is My Savior, Mims explains why you should give it a listen before criticizing his music and why at the end of the day he wants to be happy."

Click here for the interview.

MTV Battle of the Videos >> MIMS v.s. Chevelle v.s. Rihanna

Click and vote for your favorite video!

"A new MTV Battle of the Videos begins today with a competition that is sure to make big waves.

Will hip-hop linguist MIMS remain hot with, “Like This”, his second video? Will the “Well Enough Alone” video created by Chevelle superfans make the biggest impression on the masses? Or will the boys be cast in the shadow of Rihanna’s “Umbrella”? The votes will decide! Let the comments pour in!"

http://www.mtvbattleofthevideos.com/2007/05/09/mims-vs-chevelle-vs-rihanna/

MIMS x Microsoft Zune TV Commercial

Zune Marketing does a good job lengthening the ride of Mims' breakout single with a twist by adding a little rock to "This Is Why I'm Hot" with help from Purple Popcorn (Blackout Movement). This is what I would call Purple Popcorn's television debut on this remix to "This Is Why I Rock". Correct me if I'm wrong though. The spot first aired last night and will appear on MTV, VH1, BET, and Adult Swim. You'll see it throughout the NBA Playoffs and Finals as well as on the season finale of Heroes, Grey's Anatomy, The Office, Lost, and Family Guy. Mad more exposure for the Zune as well as your boy MIMS! Thanks to Zune Insider for the heads up on this news!

MIMS Blazes in Vegas

You know you've hit it big once you hit the pages of TMZ.com.

"The LAFD, or rather a bunch of hot chicks in LAFD costumes, responded to JET nightclub in the Mirage this weekend, as rap sensation MIMS set the place on fire with a surprise performance of his hit single "This Is Why I'm Hot.""

Click here for the video.

MIMS' Manager & CEO of Digiwaxx, Corey "CL" Llewellyn

Taken from SOHH.com Player Watch

" As CEO and co-founder of Digiwaxx LLC, Corey "CL" Llewellyn helped create one of music businesses most vital technologies. Now after helping usher hip-hop into the digital age, CL is watching his artist MIMS win major success, making him a definite Player to Watch in 2007."

Click here for more.

Mims Album Cover Logo At the Center of Bushido Lawsuit

Chris Richburg over at AllHipHop.com reports on a dispute over the use of the "I" in the MIMS album cover. View the images and you be the judge! Who's swagger jackin who?

"German fans have to find another place to buy Mims’ hit album Music Is My Savior in light of a new lawsuit filed by popular German rapper Bushido over the artwork on the album cover.

According to reports, the suit stems from a similarity between a silhouette of Bushido from the cover of the rapper’s Deutschland Gib Mir Ein Mic CD/DVD and the "I" in the logo for Mims' name on the cover of Music Is My Savior.

Bushido did not know about the use of the silhouette in the Mims logo and his record label Ersguterjunge (which is a distributed by Universal) are suing Mims and EMI for using the likeness of his image without authorization..."

Click here for the article

Bushido album cover

Mims old cover

Mims new cover

MIMS - Like This VIDEO LINK

Just received this in the mail. Links to both the audio and a better quality video of Mims' latest single, "Like This". Also, got word from "The R" that he'll be throwing an after party with Mims in attendance during his Seattle leg of the tour. More details to come. Watch the video here

Oh, also check out DJ Krayz's mix of Like This. http://microsoftmims.blogspot.com/2007/04/mims-like-this-remix.html